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Keyword research is the process of finding the common word or phrases that your target audience use to search for content related to your product or service The goals of keyword research are to Understand the searchers intentSep 02,  · Keyword research is the process of uncovering the priority terms, phrases, and questions to optimize your content around These terms are the foundations for optimizing your metadata, onpage copy, and even internal links Keyword research is one of the building blocks of SEO And, really, any successful digital marketingColloquialize the Keyword List When doing research for SEO in Japanese or English, be sure to look out for nicknames and casual names of places and things A Japanese example of this is Tokyo university The school is typically called Todai (short for Tokyo Daigaku) and many people are searching for this term in addition to Tokyo University How To Choose The Right Keywords For Seo Free Guide Keyword research process in seo